Starbucks International - Foreign Market Entry Strategy Essay -- GCSE

Starbucks International - Foreign Market Entry Strategy Starbucks International has gone beyond the normal philosophy of Starbucks, to create a re-birth of their product line in foreign countries. Typically in the United States, Starbucks owns its entire line of coffee-bar stores outright with no franchise investments or partnerships. However, their international operations are quite the opposite. Starbucks International has adopted a strategy of partnerships to create its line of international coffee-bar stores. These joint ventures create an increased ease of entry into the foreign market. Starbucks International choose to be involved with partnerships for the benefits these relationships offered over their typical wholly owned subsidiary philosophy. However, choosing the right partner, poses a potential problem for the company. Although Starbucks uses multiple lines of distribution to saturate to US coffee market, its international operations consist only of coffee-bar restaurants. Therefore, they only have one channel of distribution internationally. Through this, Starbucks had to choose a partner that would facilitate their creation and expansion of coffee bars in the international arena, specifically Asia and Japan their primary target. Starbucks developed a series of criteria to which they evaluated different potential partnerships in Japan and other foreign countries. First, they sought to implement the idea of ?partnership first, county second,? as a means of developing partnerships that focuses on the companies goals, and not the countries goals. Second Starbucks noted six additional criteria they used to narrow and conclude their partnership search. (1) They looked for companies with similar ideas a... ...common ground. With a more casual atmosphere, Starbucks offer patrons ample seating areas and dine in or carry out services. However, there was originally some worry about the profitability and future growth of the Italian-style coffees in Japan. Japanese had never been exposed to this type of coffee before, so the taste of espresso drinks was as foreign to them as the name Starbucks. However, Starbucks? managers were confident that Japan was ready to indulge in the fine taste of Italian espresso. All in all, the partnership between Sazaby and Starbucks provided a moderately high benefit for local adaptation. Starbucks plan of a partnership is the best choice for an entry strategy into the international market. Their increased insight into the market, and the other benefits provided by this relationship, will propel Starbucks International into the future.

Ozone Depletion and Global Warming Essay

There is no doubt that global warming is fast becoming a serious issue at this time. However, not all people are aware of the negative effects that global warming and ozone depletion can bring. They are also not aware of the fact that their day-to-day actions can contribute largely to the phenomenon. While ozone depletion and global warming is hard to deal with, there are numerous ways where people can contribute to the environment so that the situation will not become much worse than what is seen today. If people would like to help improve the environment, they should start within themselves by changing some of the ways they run the household. Recycling and reusing is a very practical thing to do especially nowadays when everything is high in terms of their cost. Recycling can decrease the amount of garbage that will be sent out to landfills. People should also choose to buy products made out of recycled materials. It is also important to conserve energy by turning appliances off when they are not in use, or by using Energy Star qualified products, or by modifying the house and using green power or installing solar panels. Spreading the word and participating in activities and programs that support the reduction of greenhouse gas emissions can also significantly help. Changing household ways can be easier compared to that of the workplace setting because there are less people to instruct and there are fewer appliances to check. Still, when working, people should always utilize office equipment such that they are only used when needed. Things that are not usually used should be powered off but things that are mostly used should not be turned off every time because constantly switching them on and off can use up more energy. Employees and companies should also make it a point to recycle and reuse their materials, especially paper. Papers should only be used for important communication or reports. Other less important things should be communicated through the Internet by email or instant messages.

Should Drugs be Legalized - 1187 Words

Drug laws apply on state and federal levels. In federal circumstances, â€Å"convictions are from drug trafficking† and in the states, it’s for â€Å"drug possession.† The federal punishments are longer sentences and harsher punishment while the states place the arrestee is charged with misdemeanor and is put on probation, short jail term, or a fine. However, in court, if the criminal pleads guilty, they keep a clean criminal record and take a prescribed substance abuse program†¦vacated†¦and [18 months later] the accused can claim to never have been arrested or convicted of a crime. This is a law, or more of a procedure that should change. If a person has committed the act in having some relation to drug usage and adheres to it, their record should provide that information for later use in other drug cases. The main controversy between legalizing drugs is that one side believes it benefits humans bodily and materialistically, but it conflicts with the immense side effects that are dangerous to society and the human mind. Police also must abide by the fourth amendment of no illegal search and seizure, but those against legalization believe that under circumstance that since drugs such as marijuana â€Å"has no medical use and does more harm to the body† The legalization of drugs in the United States would benefit society. The three areas of society that would most likely benefit from the legalization of drugs are the economy, law enforcement, and the reduction ofShow MoreRelatedShould Drugs be Legalized?1007 Words   |  4 PagesShould all drugs be legalized? Suppose that someone has some life threatening illness and suppose that a drug that has not yet been approved by the FDA can cure this illness. Should he have to die just because some government bureaucrat tells him that he cannot have this drug? There are millions of AIDS patients in similar tragedy. The two most harmful and dangerous substances are alcohol and tobacco. Yet, they are legal, only because they are popular. Marianne Apostolides of the pro-legalizationRead MoreShould Drugs Be Legalized? Essay1203 Words   |  5 Pageslegalization of drugs is among the most polarizing issues faced by the US government today. The increase in organized crime related to drug trafficking has forced authorities to reevaluate their stance on their lega lization issue, and yet there are those in the civil society that oppose such legalization vehemently. Though there is evidence that many of the banned and scheduled substances can be attributed to a range of health benefits and treatment of diseases, the American experience with drugs has beenRead MoreShould Drugs Be Legalized?1005 Words   |  5 Pages Drugs are upon the most controversial topics in the world, they are known for many reasons for bringing evil among the communities. They affect lower class families who struggle to make living in the world. The drug trade industry has lead politicians to corruption, because it makes them have more power. Drugs have made a huge impact in today’s society, although people will argue and agree that drugs can make the world a better place if they were just to be legalized. If drugs were to be legalizedRead MoreShould Drug Be Legalized?1358 Words   |  6 PagesShould Drugs Be Legalized? Drugs are actually kind of brilliant products as they bring a lot of advantages to our society especially in medical area except when someone misuses them. Because of these abuses, certain drugs have been designated as illegal articles in lots of countries across the globe. Thus, we can see that in these recent decades, our society has involved in holy drug wars with the aim to strike against this disastrous drug abuses trend. However, a new phenomenon occurs when someRead MoreDrugs Should Be Legalized?1934 Words   |  8 PagesIt seems that drugs should be legalized because, â€Å"the existing evidence suggests that net costs for drugs are higher under probation-substantially higher in some cases† (Miron, 839). Miron is proposing that prohibition leads to significantly high prices for drugs which creates incentives for suppliers to develop a black market and make enormous profits. By legalizing drugs, he argues that the price will be driven down so that the black market will be eliminated because the profits will not beRead MoreShould Drugs Be Legalized?1801 Words   |  8 PagesShould Drugs Be Legalized? What can be considered by far the most terrible evil, exciting an increasing number of very young people who cannot in consequence of the normal full life? Evil, which first brings joy, then life turns into a nightmare? Evil that breaks the health and life of the person obeyed it, all his family and friends? Evil, which spreads very quickly, while hitting not only the body but also the soul of person? Some people want to earn money from this evil, others - are trying toRead MoreShould Drugs Be Legalized?1239 Words   |  5 Pages80-90% of all inmates are incarcerated due to drug related crime or robbery to help pay for their drugs that they owe money on. For these inmates dealing with drugs is something very normal in their lives. Drugs being involved in prisons is also something that is very similar to the world. Prison guards find an inmate trying to smuggle in drugs at least once a week. As seen on Orange is the New Black in many episodes in season 2 and 3 the inmates smuggled in tobacco for cigarettes and Nicky got inRead MoreHard Drugs Should Not be Legalized937 Words   |  4 PagesKurt Cobain once expressed the idea that, â€Å"drugs are a waste of time. They destroy your memory and your self-respect and everything that goes along with your self-esteem†. The issue of drugs has always been a very controversial issue, the debate on whether or not all abusive substances should be legalized. There are many sides to this argument and in the United States this issue draws two types of people to the debate: those for the legalization of hard drugs and those against it. Ever since our earliestRead MoreShould Drugs Be Legalized?2054 Words   |  9 Pages â€Å"Drug misuse refers to the use of a drug for purposes for which it was not intended or using a drug in excessive quantities† (Powell, 2011). It is a widely discussed topic in contemporary society. The argument as to whether drugs should be legalised has been ongoing for many decades. Legalisation and regulation of some illicit drugs are now on the agenda. Statistics have shown that in 2014-2015, around 1 in 12 (8.6%) adults aged 16 to 59 had taken an illicit drug (Home Office, 2015). Illicit drugRead MoreShould Marijuana Drugs Be Legalized?932 Words   |  4 PagesThe subject of drugs has certainly been an issue that has been widely discussed. Over the years, it has always boiled down to whether all drugs should be legalized or not. While the United States has been arguing over the topic of for many years, countries, such as Portugal, have taken an alternative and very unique way to fight the war on drugs. In 2001, the Portuguese government decided to flip its war on dru gs strategy entirely: It decriminalized them all (Aleem). At first, this strategy was greatly

Cox Surname Meaning and Origin

There are several possible origins or meanings for the last name Cox. Options include: Form of COCK (little), a term of endearment (i.e. WILLCOX, little Will), often used to denote a leader or chief man.Possibly originated from the Welsh word coch, meaning red.Cox could also be a locality descriptive surname for heap, haycock, or hillcock. Last Name Statistics Old and common last names are often difficult to define, research, or trace. Cox is the 78th most popular surname in the United States. Cox is also popular in England, coming in as the 52nd most common surname. Origin: English, French, Welsh, and/or IrishAlternate Spellings: Cocks Genealogy Resources Genealogy Forum: Search this popular genealogy forum for the Cox surname to find others who might be researching your ancestors, or post your own Cox query.RootsWeb hosts several free mailing lists for researchers of the Cox surname.FamilySearch hosts records, queries, and lineage-linked family trees posted for the Cox surname and its variations. Resources and Further Reading Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Cottle, Basil. The Penguin Dictionary of Surnames. Penguin, 1967.Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University, 1989.Hanks, Patrick, editor. Dictionary of American Family Names. Oxford University, 2003.Menk, Lars. A Dictionary of German-Jewish Surnames. Bilingual ed., Avotaynu, 2005.Smith, Elsdon C. American Surnames. Genealogical, 1997.

Remaining Problems of Sexism and Discrimination - 1756 Words

Throughout history we have made great strides towards gender equality but problems with sexism and discrimination still remain. In America, many people assumed that men and women were biologically different and should have different responsibilities. When the agriculture time was in effect, the women would have different jobs from the men. For an example, the men worked and brought home the essentials, and the women would stay at home, complete house duties and watch the children. These social constraints and guides become moral obligations to obey (Allen, p.199). According to Durkheim, â€Å"a group is moral if its behaviors, beliefs, feelings, speech, and styles, are controlled by strong group norms and viewed in terms as right or wrong† (Allen, p.131). This was the behavior that was supported by many people. It was a social fact and not argued to be changed. According the Durkheim, social facts are sui generis (Allen, p.199). Social facts are ways of acting and thinking, th ey embrace beliefs, practices, which eventually crystallize and limit the possible forms of individuals actions and forms of consciousness (Allen, p.199). As time went on and capitalism arose, societies advanced, money became more important. This led many women out of the house role and into the work force. The solidarity changed due to the division of labor. Division of labor is â€Å"a stable organization of tasks and roles that coordinate the behavior of individuals or groups that carry out different butShow MoreRelatedThe Ethics of Genetically Enhancing Children Essays1633 Words   |  7 Pagesgender discrimination. At first, Savulescu’s Procreative Beneficence seems ethical. It reflects the values of a parent wanting the best for the child and also actively seeking out information to make a good decision rather than remaining willfully ignorant in the advent of new technology. In addition, well-being in human society is boosted. However, Savulescu has packaged sex selection into his very broad argument and made serious oversights. In a society without gender discrimination, selectingRead MoreGender Stereotypes And Gender Roles1389 Words   |  6 Pagesstereotypes, or oversimplified notions about the attitudes, traits, and behavior patterns of males and females. Gender stereotypes form the basis of sexism, or the prejudiced beliefs that value males over females. Common forms of sexism in modern society include gender-role expectations, such as expecting women to be the caretakers of the household. Sexism also includes people’s expectations of how members of a gender group should behave. For example, women are expected to be friendly, passive, and nurturing;Read MoreThe Problem of Gender Discrimination1097 Words   |  4 PagesISSUES Gender discrimination is a problem which has been shed light on since a very long time but is still prevalent globally. Gender discrimination is described as the unfavorable treatment of individuals on the basis of their gender, which in turn denies them rights in a society along with other opportunities and resources (Reeves Baden, 2000). The ratio of gender discrimination remains higher in developing countries as compared to developed economies. Gender discrimination exists in the differentRead MoreOppression Is The Root Of Many Conflicts Today s Society993 Words   |  4 Pages Oppression is at the root of many conflicts in today’s society. I refer to such conflicts as racism, ageism, sexism, discrimination and so forth. It exists within anything that involves power. For example, oppression is greater towards the African American population, especially when it comes to the authority of law enforcement or even dating all the way back to slavery. Everyone has experienced oppression in their lives before whether they realized it or not. Oppression is what makes life hardRead MoreThe Roles Of Sexism And Dreams1377 Words   |  6 PagesMarlenny Perez English 101: Social Justice Reflection Paper 2 Due: November 16, 2015 The Roles of Sexism and Dreams â€Å"Who the hell told you you had to be a doctor? If you so crazy ‘bout messing around with sick people- then go be a nurse like other women- or just get married and be quiet...† (38). Walter Younger, one of the protagonists of the play, makes this sexist comment towards his sister, Beneatha, and her desire to become a doctor. Walter belittles Beneatha’s dream by implying that women areRead MoreWomen in Technology and the Meritocracy Myth1982 Words   |  8 Pagesbe thought of paper going through a shredder as what was on the paper does not matter because all of the little shreds are viewed the same. In most cases women are often victims of sexism because they feel as if they must work harder than men do, they receive lower pay, and have stereotypes based on their gender. Sexism is shown in the technology industry by how most women do not get paid equally as their male co-workers, if anything they get lower salaries â€Å"According to an annual salary survey ofRead MoreArticle Analisis: Feminists Look for Stuff to Get Mad About by Melissa McEwan1059 Words   |  5 Pagesdistracts from â€Å"real† or â€Å"serious† sexism is utterly, completely, devilishly wrong.† The first wave of feminism believed that once women were equal to men in terms of legal rights, education, and general access to opportunity, social equality and liberation would follow. However, once voting rights and access to education and jobs without discrimination were granted, there still remained other issues. Media representation and social pressures enforced remaining issues such as the necessity of findingRead MoreFeminist: A Women ´s Fight Against Discrimination1202 Words   |  5 Pagesconvention but Elizabeth Cady Stanton made it clear that â€Å"women herself must do this work; for women alone can understand the height, the depth, the length and the breadth of her degradation† (pg.556). The Seneca Falls Declaration resolved many problems for women, at first when this was proposed these ideas seemed outrages, but soon enough women and men came together to sign this declaration for the rights of women. Before this declaration â€Å"he† who is man has taken many from women, for example â€Å"heRead MoreGender Roles Are Set Of Societal Norms1530 Words   |  7 Pagesnorms. Gender stereotypes also alters the the attitudes, traits, and behavior patterns of males and females. Gender stereotypes on the basis of sexism, or the prejudiced beliefs that value males over females. Common forms of sexism in today’s society include gender-role expectations, such as expecting women to be the caretakers of the household. Sexism also includes of how a members of a gender group should behave. For example, women are expected to be friendly, nurturing and passive; when a womanRead MoreSexism : Women And Women2525 Words   |  11 PagesSexism has retained its grip on the contemporary woman and man as with a force similar to those of the yesteryear. Its must be taken into consideration how much we have progressed as a society in regards to sexism. Prior to the 1970s women were perceived as wives and mothers. The second wave of feminism hit around this time which led to legislative change to reflect the societal values that were being born. With writes in this era like Anne Summers helping define the Australian woman’s place in society

Gems, Jewelry and Diamonds Free Essays

The history says that India is known for the birthplace for the one of the strongest metals i.e.Diamonds. We will write a custom essay sample on Gems, Jewelry and Diamonds or any similar topic only for you Order Now Initially diamonds were only mined in India and were exported around the globe and were used as a medium of exchange for the commodities until the people knew its actual worth and how much materialist things that they can buy from it. Currently, India produces 33000 carats of rough diamond and more than 800 million of rough and polished cut diamonds. Few of the Major hubs and producers of diamonds in India.Surat is known for largest market of manufacturing of diamonds in India.Mumbai is known for the wholesaler’s market and where most of the trading takes place at BKC.Delhi is known for its silver jewelry and its manufacturing. There are many other states like Jaipur, Kolkata, Trichur where we can find the precious metals, synthetic diamond and light weighted jewelry respectively around the states in India. Indian Gems, Jewelry and Diamond IndustryOver the years India has been the greatest manufacturing of cut and polished diamond. The sector contributes to around 16% of the export of the country and 93% around the globe. To add more to it Gems and Jewelry has become the second largest industry in earning foreign currency and Gujarat is one of the largest manufacturers of diamonds around the globe. The Diamond Jewelry market has acquired the growth rate of 6% in India and the size of the industry is approximately Rs.6000 crore. Indian has been successful in achieving these goals in cutting and polishing business is all because of the competitive price and ready to work at a low margin. Moreover, India has developed a specialized skill in polishing large and magnificent stones with fancy cuts which again increase the chances of success. Not only this this but most of the small-scale business have introduced high end machinery from which now they can get the best product from a raw or a polish diamond. The Gold demand that the Indian market has rose from 9.13 % to 726.9 tones in 2017. As per the recent records it suggested that India has imported approximately $29 billion during the previous year. To Conclude, India has grown to become such a successful market that countries and companies are now insisting their diamonds to be manufactured in India.Industry Structure in IndiaGems ; JewelryDiamond Jewelry Precious StoneCut ; Polished Gold PearlRough Precious Metal Color Gem Stone Costume/ Fashion Synthetic Stone Market Segment The diamond market has three segments:1. Industrial Diamond: Under this there are all the natural and synthetic diamonds that are manufactured in the industry. It comprises of 25% of the total. Jewelry Diamond: All the assembled products such as the ready-made jewelry and gemstones are categorized under this section. It comprises of 15% of the total.3. Investment Diamond: it comprises of both the rough stones which are very expensive. It comprises of 60% of the total. Market Overview Every year 124 million carats of rough diamonds are being mined by Alrosa, BHP Billiton, De Beers, etc. The market value of these diamond is around $15 billion. Moreover, there has been a significant improvement in the growth by 31%.India has considered to be the largest exporter in gems and jewelry and to our knowledge the industry has played a very important role in Indian economy as it contributes a large part in the foreign reserves of the country. Other then, India, USA, Russia, China, Belgium, Hong Kong are few of the world’s biggest dealers in the diamonds.Export of Gems and Jewelry IndustryIf we see analysis the data we can see that, the net export of the industries gems and jewelry has shown rise of 7.06 % in the annual growth rate. During the previous year the overall net exports were $35.51 billion and has reduced slightly in the current and will surely rise. Notes: * – Data from April-February 2018, CAGR – Compound Annual Growth Rate till FY 2017.Source: GJEPC, Media sources.Import of Gems and JewelryIndia is also of the largest importer of gems and jewelry as well. If we see in the figures the India’s total rose from $11.63 billion to $42.72 billion from the years 2005 to 2012 respectively and since then it has shown a gradual set back during the next year. Again, the market has also gained strength after the fall from $42.72 million to $24 million and now covering back by $28.78 million during the previous years. Notes: * – Data from April-February 2018, CAGR – Compound Annual Growth Rate till FY 2017.  Source: GJEPC  Government Incentives and Strategies Developed by CompaniesThe Government has introduced the Pradhan Mantri Kaushal Kendras which will help create skill and provide labor. Moreover, it will provide vocational training to the engaged peoples who are getting training in it. The Make in India initiative will boost the exports and it will provide critical regulatory framework for the proposal Special Notified Zone(SNZs). However, it will also benefit the small-scale businesses (SMEs) that are involved with the industry. The government has proposed to cut down the tax to 25% for the micro and small-scale enterprises which was announced in the recent Union Budget. The government has permitted 100% FDI. After the booming of the ecommerce, many companies have started selling their jewelry online. Not only this but, many companies have tied up with the Amazon to sell their product online at discount. Companies also have provided buy-back option to the customer if they dislike the product but I think there are still terms and conditions to be stringent so that it will ease the procedure.Few of the Key Players in the Indian market are Tanishq, Malabar Gold ; Diamond, Gitanjali, Nirav Modi, PCJ, TBZ, Kalyan, Venus Jewels. How to cite Gems, Jewelry and Diamonds, Papers

Marketing Myopia Summary Essay Example For Students

Marketing Myopia Summary Essay MARKETING MYOPIA: Theodore Levit The first thing that Theodore Levit does in his article â€Å"marketing myopia† is denying the title of forever growth industry to any industry that ever existed and claimed to be so. He believes every industry has been a growth industry at some point of time, but they could not carry the tag along because of several reasons; and none of the reasons being saturation in market. Industries failed to continue their growth because of lack of proper management. They did not realize the need of expanding into sectors adjacent to which they are already working. E. g. railways limited themselves to rail transports and did not cover the other modes of transportation. There are many other such examples listed by Levit in his article. The major mistake of these industries was being product oriented, where they should have been customer oriented. To keep the growth wagon rolling, they were required to modify their services in accordance with the market nee ds. Levit was able to put the reasons of stagnation of ‘growth industry’ in a cycle, which he termed as self deceiving cycle:- 1. Population Myth: rise in population does not necessarily mean rise in the demand of what a particular industry is offering. Sometimes some other product may take over in demand because of unknown reasons. e. g. – petroleum industry made a wise decision by not sticking to the petrol products. They rather expanded to complete crude oil products to save themselves from the descent. 2. Idea of indispensability: the belief that there is no competitive substitute to the industry’s major product would be a huge mistake by the management. Here too, Levit carries forward the example of petroleum industry. The industry had to shift focus several times because of inventions that did not even come from the same industry. Kerosene in lamps was left behind with the invention of electric bulbs, heating system was snatched away by the coal industry and the automobile industry went out of hands because of the invention of internal combustion engines. 3. Focus on mass production: industry under the pressure to retain their growth starts focusing on mass production of their products. But little-do-they-know, this process shifts their focus from marketing to selling. The finished goods become difficult to get rid of. By leaving behind the marketing domain, the industry finds it difficult to anticipate how the customer demands have changed. E. g. Detroit followed the trend of mass production in automobile industry, but in the process left behind the need to take customers along. Thus, it lost business to small scale car manufacturers Theodore also takes the example of Henry Ford, who he believes was a marketing genius rather than production genius. Levit refers assembly line as a marketing exercise, as Ford realized that he could sell million cars with the cost cutting outcome. 4. Inclination towards Research: The industries engaged with heavy technical research (like electronics) live under the illusion that their latest in market will sell itself. There are many possible reasons for this belief – bias towards the complex products over its marketing; scientists tend to take customers as stupid and don’t care for their needs. Even when the companies focus on marketing, they are more concerned about the ads and promotions of the products rather than finding about the needs of the customers that they are trying to woo. CASE STUDY SECTOR: Education INDUSTRY: Coaching Institutes Preface: Recently, a boom has been seen in the education sector, in the industry of providing coaching for various entrance exams. The concept as a big hit right from the point of its inception. Within a couple years, the industry made its presence almost everywhere and made great profits on the way of its growth. In the current scenario, the profits made by this industry are still huge, but the growth seems to have slowed down. Innovation of methodology of teaching is focused, but nowhere else. Myopic Vision: The coaching institutes have faile d to understand the fact that they are losing customers not only because of other institutes, but also because of the self help books and journals that provide the students all what they demand from an institute. .u709a757628e2d80491ec85c95d633b46 , .u709a757628e2d80491ec85c95d633b46 .postImageUrl , .u709a757628e2d80491ec85c95d633b46 .centered-text-area { min-height: 80px; position: relative; } .u709a757628e2d80491ec85c95d633b46 , .u709a757628e2d80491ec85c95d633b46:hover , .u709a757628e2d80491ec85c95d633b46:visited , .u709a757628e2d80491ec85c95d633b46:active { border:0!important; } .u709a757628e2d80491ec85c95d633b46 .clearfix:after { content: ""; display: table; clear: both; } .u709a757628e2d80491ec85c95d633b46 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u709a757628e2d80491ec85c95d633b46:active , .u709a757628e2d80491ec85c95d633b46:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u709a757628e2d80491ec85c95d633b46 .centered-text-area { width: 100%; position: relative ; } .u709a757628e2d80491ec85c95d633b46 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u709a757628e2d80491ec85c95d633b46 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u709a757628e2d80491ec85c95d633b46 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u709a757628e2d80491ec85c95d633b46:hover .ctaButton { background-color: #34495E!important; } .u709a757628e2d80491ec85c95d633b46 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u709a757628e2d80491ec85c95d633b46 .u709a757628e2d80491ec85c95d633b46-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u709a757628e2d80491ec85c95d633b46:after { content: ""; display: block; clear: both; } READ: How an Elephant Made a Poor Boy King EssayThus, the competition comes from the publication house industry as well. Analysis of Situation: A lot of students opt out of enrolling to coaching institutes because they feel that self help books available in the market are more than enough for the preparations. Instead of spending thousands of rupees on coaching fees, they prefer to spend a couple hundred on books that have elaborate discussions for better understanding. It has been observed that apart from impressive faculty an institute needs to have a few more things to stay in competition with the rest institutes: To provide the material to the students, coaching institutes h ave been printing the books and other sheets themselves. This means, that the institutes have all machinery as well as infrastructure of a printing press. †¢ The books are being delivered across the city, sometimes country, to reach all its centers; this proves that they have a well managed logistics department too. †¢ To keep a check on the course material, the institutes maintains a staff, although small, for the content development. The point being made is, institutes have all the basic requisites of a publishing house, and still they never make a move to move into the publishing sector too. With a little more push they can easily publish their own books starting with the â€Å"self help† category. On a later level, authors can be hired to develop content for their other categories like fiction, research etc. This way the needs of a customer for self help books and more are fulfilled as well. Submitted By:- ANUJAY MATHUR 2010SMF6576